Creativity and Innovation
What you will learn:
- What is creativity and innovation
- The creative culture and its benefits
- Thinking process
- 4 step Innovation process
– Framework development.
– Define issue.
– Generate ideas.
– Implement best solution.
- ‘The 4 Lenses of Innovation’
- Lateral and vertical thinking
- Creativity techniques
– Assumption reversal
– Someone else’s view etc
- Six Thinking Hats (E. De Bono)
- Mind mapping
‘If you always do what you always did, you always get what you always got’.
The pace of change in business is accelerating, and creative ideas are essential for keeping up with the pace. Creativity is the first step towards innovation – it is the process of generating ideas, but there is more to it than that. The ideas generated by the creative process must be workable. There is no creative value in an idea which cannot be applied.
It is no longer enough to have a few creative people in the organisation; you need to have an organisation of creative and innovative people.
Who should attend:
This workshop is aimed at business professionals who, must generate ideas, solve problems, motivate their people and generally move the company forward: directors, managers, specialists, consultants, sales people and project managers etc.